Napapijri – The Tribe Pop-Up Store

Inspired by the urban street culture and charm of the 1990s, the Napapijri Tribe collection brings the legendary Jackets Rainforest and Skidoo into in a new look.

In the trendy colourways yellow and violet, the collection also includes T-shirts, hoodies and sweatpants in a cool oversized look.

As part of this campaign, we created an impressive pop-up area for our client Napapijri at the Sneaker, Fashion and Lifestyle Store Engelhorn Mannheim – The Box. In addition to an eye-catching window installation, the highlight of the implementation was the pop-up area, which perfectly staged the collection.