Nike Running Pegasus Turbo
According to the motto: “THE FASTER YOU RUN, THE MORE YOU FLY”, the Women’s and Men’s Nike Running campaign was rolled out to many German and European retailers in autumn 2018. The focus was on the Pegasus Turbo, a shoe that optimally supports and drives the runner during daily training with its lightweight, energy-returning foam.
We were able to convince with elaborately constructed platforms, which perfectly staged the shoe and communicated its benefits in the best possible way. A highlight of the campaign was a complete store take-over with red illuminated frames as the heart of the implementation.