One of the most thrilling projects in the pioneers history.

The Mission was demanding but clear: A trade fair booth was to emerge that outshines all previous ones. It should become the most comprehensive BRAND EXPERIENCE of The North Face. This experience should engage visitors interactively, build brand trust, strengthen product knowledge, promote cultural exchange and provide a positive business environment for business partners.

The bar was high, as TNF had already presented impressive fair booths in the past. But thanks to the inventiveness of our concept team, the strong implementation of the creative department, the attention to detail of the project management in the planning and execution, as well as the selection of our best producers, we have demonstrated our expertise and realized the mission to the customer’s fullest satisfaction.

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